With the launch of Equity FD Sarah set out to create a new brand in the market, focused solely on identifying and placing finance directors and CFOs who positively seek and embrace profile and risk and who are focused on a reward which reflects a balance between salary and upside participation.

From the beginning it has been the firm belief of Sarah and the rest of the team that it requires a certain type of finance director for the entrepreneur lead, largely exit driven situations that they recruit into. It is fundamental to a successful hire that the candidate’s appetite for such an opportunity and the necessary risk it will entail is confirmed at the very first stages of a process. What better way to do this than to develop a brand which is wholly focused on this type of candidate? Equity FD!

This has proved to be very successful and the team has grown to establish Equity FD as a leader in its field providing expert recruitment advice to its client base of individual entrepreneurial companies, their CEOs, chairmen and investors.